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action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home1/wanrru6iyyto/public_html/wp-includes/functions.php on line 6114<\/span><\/p>\n Without the ability to compare potential investments, how does an investor know what is good and what is not so good when reviewing financial information? There must be some tool or set of tools to compare similar companies?<\/span><\/p>\n There is. Business ratios are used to compare similar companies within the same industry. RULE #1: DO NOT USE BUSINESS RATIOS TO COMPARE COMPANIES AGAINST EACH OTHER IF THEY ARE IN DIFFERENT INDUSTRIES.<\/strong><\/span><\/span><\/p>\n Business ratios are not perfect, they have their respective flaws and it is important for value investors to understand the algorithms used with business ratios. It is also important to note that business ratios can be easily manipulated and result in misleading outcomes. More importantly, business ratios only reflect current information and not long-term trends. Think of business ratios as comparable to a doctor acquiring your vitals upon your medical visit. The vitals only reflect the ‘then and now’ status of your medical condition. They do not reflect your lifetime nor trending condition.\u00a0<\/span><\/p>\n In effect, business ratios have a purpose, albeit limited. They are the best tools to compare similar companies within the same industry and typically the same market capitalization tier. Thus, a second rule to use with rule number one above; RULE #2: USE BUSINESS RATIOS TO COMPARE SIMILAR MARKET CAPITALIZATION COMPANIES WITHIN THE SAME INDUSTRY.<\/strong><\/span><\/span><\/p>\n Because business ratios can be easily manipulated, it is important that users of business ratios have a full understanding of their respective formulas. RULE #3: BUSINESS RATIOS ARE NOT AN ABSOLUTE RESULT.<\/strong><\/span> They are merely indicators and that is all they are good for when interpreting their results.\u00a0<\/span><\/p>\n Even with the above limitations, business ratios are beneficial to investors as they are the best method of comparing existing or potential investments. Their results are not perfect, but they can indeed provide adequate confidence when making pertinent decisions about a companies current financial status.\u00a0<\/span><\/p>\n As illustrated in the prior lesson, it is a good idea to set the standard first. Again, the standards to use will come from the best company within your pool of similar investments. With a known value for each business ratio used, the investor can then evaluate the other members of that pool of investments.<\/span><\/p>\n This lesson introduces business ratios by explaining that there are five basic groups of ratios. Each group has a purpose and it is important to acknowledge what that purpose is and how to interpret the results. For those of you that are members of this site’s Investment Club<\/span><\/strong><\/a>, your initial e-mail came with an e-book ‘Value Investing with Business Ratios<\/span><\/strong><\/a>‘. Please refer to the e-book for each ratio’s formulas, nuances, illustrations and drawbacks. This lesson will not go into that level of detail.<\/span><\/p>\n The five groups of commonly used business ratios are:<\/span><\/p>\n The following sections introduce each group of ratios and goes into some common ratios used and their proper application.<\/span><\/p>\n Of all the business ratios, this group is not an internally pure business ratio. All the ratios within this group derive their results as a function of the market price per share at a single moment in time. In effect, every single ratio in this group fluctuates every single moment the stock market is open. The outcome can swing wildly in a single day. HOWEVER, this group of ratios is the most commonly cited ratios when discussing shares. There are four commonly used ratios in this group. The first two exist on every broker’s dashboard for every stock.<\/span><\/p>\n The last one in this group is rarely used because it is an outdated ratio and was more commonly used pre-1930’s. Since then, it has lost favor with investors due to its easy manipulation and of course its irrelevancy towards profit. This ratio is more appropriate for small business valuations, especially those in the service industry.<\/span><\/p>\n Since price is dictated by the market, valuation ratios are considered an externally driven ratio and therefore, they are used as a quick tool to compare the investment against other similar industry stocks. Many less sophisticated investors will use the ratio to compare dissimilar industry investments because they perceive the ratio as a barometer of a return on investment. For example, an investor will purchase an investment with a 12:1 P\/E ratio over a 25:1 P\/E ratio as the return on the investment initially appears superior.<\/span><\/p>\n Value investors are not fooled by the casual use of these ratios. They are only indicators of the market’s perceived value at this moment in time and are often distorted by psychological intemperance. Smart and sophisticated investors use average values from historical results to derive value. The key to wealth accumulation is to know the value of a stock whether tied to earnings, book or cash based on average results against the current market’s interpretation of value. If there is a distinct discrepancy (> 9%), an opportunity to buy or sell may exist warranting action by a value investor.\u00a0<\/span><\/p>\n As stated multiple times in these lessons, value investors think long-term; the market is short-term driven as conveyed by valuation ratios.<\/span><\/p>\n To truly understand a company, value investors turn towards internally driven ratios. The best group of internally driven ratios are performance ratios.<\/span><\/p>\n Performance ratios are oriented toward profitability, i.e. the various profit points along the income statement’s organizational presentation. In addition, it takes the net profit and compares this net profit as function of assets and shareholder’s equity. Think of it as ‘return on investment’ indicator.<\/span><\/p>\n In general, a business has three goals. The primary goal is to earn a profit. The other two address long-term security for the company.<\/span><\/p>\n Performance ratios measure the ability of the company to achieve the primary goal of earning a profit. Performance ratios consist of:<\/span><\/p>\n The first three measure the income statement relationships for the three basic sections. If you look at a basic income statement (profit and loss), you will find the layout as follows:<\/span><\/p>\n Revenue (Sales)\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 $ZZ,ZZZ,ZZZ<\/span> All three profit points reflect the first three performance ratios. The ratios are a percentage of revenue. Gross profit should have a higher percentage than operational and operational is customarily higher than the net profit margin. These relationships tell the investor how well the company is performing financially related to actual operations. At anytime, if the profit point in the report is negative, it is a sign to the reader to investigate further to determine the contributing factors. But the traditional outcome is always a stepping down of percentages, whereby the bottom line is a positive percentage of revenue. Of course, the greater the net profit percentage the greater the performance of the company.<\/span><\/p>\n The last two performance ratios tell the investor how well the company is doing utilizing the existing equity and total assets. The ratio formulas are the net profit earned during the period divided by the respective average balance of either equity or total assets (more conservative investors use the beginning balances). Since equity is a function of total assets less total liabilities, its ratio outcome will always be greater than the return on assets result.<\/span><\/p>\n In the overall ratio hierarchy, performance ratios carry greater weight than the other ratio groups. Why? Well, performance ratios measure what the company actually does, not how the market perceives the company (valuation ratios). The other ratio groups measure the relationships between the income statement and the balance sheet. Performance ratios focus on what the company does as a business. As an investor, you want to know the value of how well the company performs financially selling its product and\/or services.<\/span><\/p>\n\n
Valuation Ratios<\/span><\/strong><\/h2>\n
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Performance Ratios<\/span><\/strong><\/h2>\n
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\nCost of Sales\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 ZZ,ZZZ,ZZZ<\/span><\/span>
\nGross Profit\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Z,ZZZ,ZZZ<\/strong><\/span>
\nG&A\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0 Z,ZZZ,ZZZ<\/span><\/span>
\nOperational Profit\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Z,ZZZ,ZZZ<\/strong><\/span>
\nDeprec.\/Amort. & Taxes\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Z,ZZZ,ZZZ<\/span><\/span>
\nNet Profit\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0$Z,ZZZ,ZZZ<\/strong><\/span><\/p>\n