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{"id":22323,"date":"2023-07-29T23:18:25","date_gmt":"2023-07-29T23:18:25","guid":{"rendered":"https:\/\/businessecon.org\/?p=22323"},"modified":"2023-10-10T13:12:21","modified_gmt":"2023-10-10T13:12:21","slug":"intrinsic-value-of-the-walt-disney-company","status":"publish","type":"post","link":"https:\/\/valueinvestingnow.com\/2023\/07\/intrinsic-value-of-the-walt-disney-company","title":{"rendered":"Intrinsic Value of The Walt Disney Company"},"content":{"rendered":"

Intrinsic Value of The Walt Disney Company<\/span><\/strong><\/h1>\n

A White Paper on How to Determine The Walt Disney Company’s (DIS) Valuation<\/span><\/strong><\/span><\/h1>\n

\"The<\/h1>\n

The intrinsic value of The Walt Disney Company<\/strong><\/span><\/a> has continuously improved over the last 100 years. Founded in October of 1923, Disney has grown into an entertainment behemoth which today includes ABC, ESPN, 21st Century Fox, Star Wars, Marvel and its traditional amusement parks. Its revenues have grown steadily since inception and the company will break the $90 Billion threshold at fiscal year end 2023. To give you an idea, this places Disney in the top 100 companies in the world based solely on revenues (FedEx is at $92 Billion).<\/span><\/p>\n

The Walt Disney Company is a member of the Dow Jones Industrial Index and currently holds the 17th position for market capitalization, just behind Nike and McDonalds. It’s market capitalization at $87\/Share is $162 Billion. At $100\/share, its market capitalization improves to $183 Billion moving it up one spot. Just a few years ago, Disney was one of the stop ten companies based on market capitalization.<\/span><\/p>\n

There is no doubt, this is a solid company. Therefore, intrinsic value calculation is quite complex. It isn’t a simple formula tied to growth or net profits or even cash flow. Intrinsic value for quality companies like this is a function of multiple methods and these methods are weighted in order to create a conservative and reliable result. If you use the Benjamin Graham formula of:<\/span><\/p>\n

Value = Earnings times (a constant of 8.5 plus two times an average expected growth rate over the next seven years).<\/span><\/p>\n

In mathematical short-hand:<\/span><\/p>\n

V= Earnings (8.5 + 2g)<\/span><\/p>\n

Based on average earnings over the last nine years at <\/span>$3.76 per share (includes COVID) and a growth rate approximating 7% (based on sales). The result is:<\/span><\/p>\n

$3.76 (8.5 + 2(7%)) = $3.76 *22.5 = $84.60<\/span><\/p>\n

If adjusted for COVID, earnings are $5\/share:<\/span><\/p>\n

$5.00 * 22.5 = $112.50 per share<\/span><\/p>\n

Thus, value investors can expect intrinsic value to end up somewhere between $85 and $140 per share depending on the assumptions used. The key is be reasonable with one’s assumptions so that the end result is conservative and reliable.\u00a0<\/span><\/p>\n

The first step in determining intrinsic value is understanding Disney’s business model. Next, reasonable assumptions must be made for the various formulas. Finally, a weighted model must be designed that gives due credit to the one or two best formulas in order to result in an accurate and reliable intrinsic value.\u00a0<\/span><\/p>\n

To start, understand Disney’s business model.<\/span><\/p>\n

The Walt Disney Company – The Business Model<\/span><\/strong><\/span><\/h2>\n

The best resource to comprehennd any company’s business model is to look at the annual report. Typically, companies identify the model early on in their report. Disney states their model starting on Page 2. The all encompassing statement is that Disney is “… a diversified worldwide entertainment company with two operating segments …”. Those two segments are its Parks\/Products and Disney Media\/Entertainment Distribution. It is the latter that drives revenues. It is the former that drives profits. Here’s a segmentation profit and loss summary:<\/span><\/p>\n

The Walt Disney Company<\/span><\/strong>
\nSegmentation Report<\/span><\/strong>
\n2022 <\/span><\/strong>(*In Millions)<\/span>
\n.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Parks\/Products\u00a0<\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Disney Media\/Entertainment<\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Totals<\/span><\/strong><\/span>
\nRevenues\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0$28,705\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 $55,040\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0$83,745<\/span>
\nCosts\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 20,800<\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 50,824<\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a071,624<\/span><\/span>
\nSegment Operating Income\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0$7,905\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 $4,216\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0$12,121<\/span><\/p>\n

The park’s segment generates 34% of the revenue yet 65% of the operating income. The key is to get the Media\/Entertainment segment’s operating income to match, i.e. improve to 27% like the parks segment. When there, it will add another $8 Billion to the bottom line.<\/span><\/p>\n

This then begs the question: “What is the problem with media\/entertainment segment?”.<\/span><\/p>\n

The media\/entertainment segment is divided into three divisions, 1) Linear Networks (TV Stations), 2) Direct to Consumer (Disney Plus and ESPN Streaming), and 3) Content Sales\/Licensing. It is the Direct to Consumer (DTC) division that is the anchor holding the company back from generating outstanding profits. This division generated $19.5 Billion in sales in 2022; but lost $4 Billion. Had this single division generated a 27% operating income, its profit would have been $5.2 Billion; thus, a delta of $9.2 Billion with segment operating income will add at least $8 Billion to the bottom line.\u00a0<\/span><\/p>\n

Why is this division having difficulties? Look at this division’s P&L from the last two full years:<\/span>
\n\"The<\/p>\n

Operating expenses increased $4.2 Billion over 2021. From the annual report, this is a result of increases in production and programming costs for the DTC division as follows:<\/span><\/p>\n